Design: Under Armour Capsule
I landed my first job at Under Armour HQ in Baltimore Maryland. Most of my days were spent concepting for Pop-up shops, branding and concepting launches for the UA Running Sector.
These are a few of my favorite projects I worked and assisted on during my time there!
The Reactor Shoe launch – an all weather shoe. Assitant Creative Director (to Jared Hansen) for shoe relaunch. Working in tandem with @mikecapau for an astoundingly graphic and neon approach which we then fleshed out cross channel.
Speedpocket — a project very close to my heart and another relaunch of an existing UA Product.
I was the head design lead for the logo design.
UA Speedpocket Branding
Cross Channel Application
Each flat lay was specific to a National Marathon for Marathon Season. Each object was strategically gathered by the team to represent the area by which the marathon was taking place, in addition to showcasing new running product with the Speedpocket.
Application of my design (post my employment)